New Google Campaign Type Targeting the “Messy Middle”
There has always been a lot of noise around brand building, demand generation, sales activation, and finding the right balance. The work of Binet and Fields, Dr. Grace Kite, and Tom Roach has emphasized the importance of considering both short-term and long-term effects when planning and executing advertising campaigns. This is crucial as it allows advertisers and brands...
Google Consent Mode V2
Do you ever feel like time flies when you’re having fun? It turns out that Google Consent Mode (GCM) was released in beta back in September 2020, which is peculiar for many reasons. The main one is that it still partially feels like it’s in beta form.
Firstly, it has suffered from the recent trend of semi-informative yet somewhat mysterious guides from...
Google Announces New Search Features for EEA Countries
Earlier this month, Google announced new search features set to be released in the European Economic Area (EEA). These changes are part of Google’s efforts to comply with the European Union’s Digital Markets Act (DMA). Significant changes and additions include:
Rich carousel-style results for travel-related search terms, such as “hotels near me”.
“Aggregator units” that...
Apple Search Ads
Where Will My Ads Appear?
Ads in Apple search offer tremendous potential for reaching engaged users directly in the App Store. There are four primary ad placements available: Today Tab, Search Tab, Search Results, and Product Pages.
Today Tab
The Today Tab is a premium ad placement visible upon opening the app store, fully viewable when users first...
How to deal with rising CPC in Google Ads
In Recent Years, CPC Rates in Google Ads Have Steadily Increased
Ongoing antitrust cases by the U.S. Department of Justice (DOJ) against Google highlight some concerning practices that may be contributing to this trend. These cases include:
· Inflated Prices – Google allegedly manipulates ad auctions, driving up prices, impacting...
How to Optimize TikTok for Google Search
TikTok, already regarded as a search engine among younger generations, is now appearing in Google’s organic search results with its short video content. With recent updates to Google’s algorithm, we have started seeing increased visibility of social platforms like Reddit in organic search, and the same is happening for TikTok. Initially, when TikTok began appearing in...
Search Generative Experience
What is Google SGE?
Google Search Generative Experience (SGE) represents a new way of displaying search results. It is a search that utilizes generative artificial intelligence to provide users with quick answers to their queries without having to click on individual web pages.
With generative AI in search, people can:
Ask new types of questions that are more complex...
Using Artificial Intelligence in PPC Campaigns: A Basic Overview
PPC (Pay-Per-Click) advertising is a crucial tool in digital marketing, allowing businesses to achieve high levels of personalization and efficiency. With the advancement of technologies like artificial intelligence (AI), PPC is becoming even more sophisticated and effective. AI, including Machine Learning (ML), generative AI (genAI), and advanced algorithms like GPT...
Server-side Tracking: A Key Component of the Future
Server-to-server (S2S) tracking is a methodology for tracking user interactions and transactions that takes place between servers, rather than traditional client-side tracking in the user’s browser. This approach offers several advantages, including increased data accuracy, better user privacy protection, and more efficient integration of various marketing tools.
Why...
Marketing distribution: How to properly deliver the product to the customer
Marketing distribution, often referred to as distribution strategy or distribution channel, is a key component of the marketing mix that concerns the way a product is delivered from the manufacturer to the final consumer. In today’s global business environment with ever-changing customer needs, the right distribution strategy is essential for market success.
1. What...
Channel Flows in Marketing
In today’s complex business environment, understanding channel flows in marketing channels is essential. Channel flows refer to the various tasks and functions that must be accomplished to get a product or service from the manufacturer to the consumer. These flows are crucial for maintaining smooth and efficient operations within distribution channels.
Flow of...
Paid advertising on the Internet: Do you know its advantages and disadvantages?
Although PPC advertising is generally regarded as the most effective way of advertising, it may not necessarily be the ideal choice for every project. A significant factor in success is the campaign setup, experience with its optimization, and knowledge of online marketing as a whole. But what if, even when all these points are met, it doesn’t make sense?
How Do PPC...
Advertising on the Internet: Start advertising step by step
In today’s digital age, online advertising has become an indispensable tool for promoting products. With a wide array of tools available, beginners might find it challenging to navigate the entire landscape. Therefore, we provide a guide to help you understand the basics of online advertising and offer a step-by-step approach to get started.
What Does Online...
Why Use WordPress
If you are considering creating a new website using the WordPress content management system, we have created an overview for you explaining why to use WordPress instead of its competitors like Wix, Webnode, Shopify…
Today, we have prepared 20 reasons why you should choose WordPress for creating your website:
Why Use WordPress?
1. WordPress Powers About 30% of All...
Google Sheets vs Excel
Google Sheets vs Excel
If you are deciding which program to use for editing spreadsheets, Excel will surely come to mind first. The second popular option is Google Sheets. Is it better to play it safe and use Excel or give the new giant Google Sheets a chance?We have created a complete comparison of both programs for you. By the end, you will have a clear idea of which...
What is a database for?
What Are Databases Used For?
Successful entrepreneurs have always relied on some form of database to help with decision-making and planning. Data collection used to involve manual methods like face-to-face customer interviews or surveys by phone, mail, or in person. Regardless of the method, most data had to be collected manually. Businesses needed this to better understand...
What is the most difficult thing for companies that are going to operate on the Internet?
What Is the Most Difficult for Companies Preparing to Operate Online?
Online marketing is not a simple topic. We have been in the field for many years and are still learning new tools and tactics. If you are asking the question, “What is the most difficult part of marketing?” We hope to help you today!
When you spend a lot of time online, you realize that the...
Test of independence
Where Is the Independence Test Used in Practice?
In today’s era of coronavirus, we see independence tests every day. Every prediction that experts give us is based on this testing. Furthermore, independence testing is used in business, where companies want to know if their marketing efforts, for example, were correct.
In general, the independence test helps in...
What is MySQL
What is MySQL – MySQL for Beginners
If you are interested in technology and want to understand it more easily, you have come to the right place. We create a guide for you on the basics of data, web creation, and marketing. What is MySQL? What does every company use it for?
What is MySQL?
The first thing we need to know is the pronunciation. MySQL is pronounced in English as...
How long will it take me to learn programming?
How Long Does It Take to Learn Programming?
How long it takes to learn programming depends on your approach. How much time and effort you invest in yourself. Generally, you can learn the basics in 3 to 6 months.
There are many ways to learn programming. Some prefer self-study, others prefer going to school, while some like seminars and training sessions. The time it takes...
How to create a marketing plan?
The phrase “marketing plan” can intimidate many people. Yes, it sounds complicated and technical, but it’s purely common sense. A marketing plan is always built on the most basic principles. You won’t need a college degree to create such a plan—just a pen and paper.
We all know that nowadays, we can’t just go and start a business just like...
Why use web analytics?
What is web analytics for?
Planning to create a website and wondering what web analytics is? Web analytics is the way of collecting and processing data generated from your site. Web analytics includes everything a user does on the given site. Their behavior is recorded and then processed into professional analyses.
By using web analytics and especially the tools that allow...