There has always been a lot of noise around brand building, demand generation, sales activation, and finding the right balance. The work of Binet and Fields, Dr. Grace Kite, and Tom Roach has emphasized the importance of considering both short-term and long-term effects when planning and executing advertising campaigns. This is crucial as it allows advertisers and brands to move from theory...

Do you ever feel like time flies when you’re having fun? It turns out that Google Consent Mode (GCM) was released in beta back in September 2020, which is peculiar for many reasons. The main one is that it still partially feels like it’s in beta form. Firstly, it has suffered from the recent trend of semi-informative yet somewhat mysterious guides from Google’s support,...

Where Will My Ads Appear? Ads in Apple search offer tremendous potential for reaching engaged users directly in the App Store. There are four primary ad placements available: Today Tab, Search Tab, Search Results, and Product Pages. Today Tab The Today Tab is a premium ad placement visible upon opening the app store, fully viewable when users first arrive. Recently, an...

In Recent Years, CPC Rates in Google Ads Have Steadily Increased Ongoing antitrust cases by the U.S. Department of Justice (DOJ) against Google highlight some concerning practices that may be contributing to this trend. These cases include: ·      Inflated Prices – Google allegedly manipulates ad auctions, driving up prices, impacting both advertisers and...

Marketing distribution, often referred to as distribution strategy or distribution channel, is a key component of the marketing mix that concerns the way a product is delivered from the manufacturer to the final consumer. In today’s global business environment with ever-changing customer needs, the right distribution strategy is essential for market success. 1. What is Marketing...

In today’s complex business environment, understanding channel flows in marketing channels is essential. Channel flows refer to the various tasks and functions that must be accomplished to get a product or service from the manufacturer to the consumer. These flows are crucial for maintaining smooth and efficient operations within distribution channels. Flow of Goods and Services The...

Although PPC advertising is generally regarded as the most effective way of advertising, it may not necessarily be the ideal choice for every project. A significant factor in success is the campaign setup, experience with its optimization, and knowledge of online marketing as a whole. But what if, even when all these points are met, it doesn’t make sense? How Do PPC Campaigns Work? To...

In today’s digital age, online advertising has become an indispensable tool for promoting products. With a wide array of tools available, beginners might find it challenging to navigate the entire landscape. Therefore, we provide a guide to help you understand the basics of online advertising and offer a step-by-step approach to get started. What Does Online Advertising Entail? Before...

What Is the Most Difficult for Companies Preparing to Operate Online? Online marketing is not a simple topic. We have been in the field for many years and are still learning new tools and tactics. If you are asking the question, "What is the most difficult part of marketing?" We hope to help you today! When you spend a lot of time online, you...

The phrase "marketing plan" can intimidate many people. Yes, it sounds complicated and technical, but it's purely common sense. A marketing plan is always built on the most basic principles. You won't need a college degree to create such a plan—just a pen and paper. We all know that nowadays, we can't just go and start a business just like that. The process of...