What is Google SGE? Google Search Generative Experience (SGE) represents a new way of displaying search results. It is a search that utilizes generative artificial intelligence to provide users with quick answers to their queries without having to click on individual web pages. With generative AI in search, people can: Ask new types of questions that are more complex and detailed....

PPC (Pay-Per-Click) advertising is a crucial tool in digital marketing, allowing businesses to achieve high levels of personalization and efficiency. With the advancement of technologies like artificial intelligence (AI), PPC is becoming even more sophisticated and effective. AI, including Machine Learning (ML), generative AI (genAI), and advanced algorithms like GPT (Generative Pretrained...