1. What Is Tenders Electronic Daily (TED)? Tenders Electronic Daily (TED) is the online version of the Supplement to the Official Journal of the European Union, dedicated to European public procurement. It publishes thousands of public procurement notices from across the EU (and sometimes beyond) every week. Public bodies use TED to advertise their tenders, and companies or...

What is Google SGE? Google Search Generative Experience (SGE) represents a new way of displaying search results. It is a search that utilizes generative artificial intelligence to provide users with quick answers to their queries without having to click on individual web pages. With generative AI in search, people can: Ask new types of questions that are more complex and detailed....

PPC (Pay-Per-Click) advertising is a crucial tool in digital marketing, allowing businesses to achieve high levels of personalization and efficiency. With the advancement of technologies like artificial intelligence (AI), PPC is becoming even more sophisticated and effective. AI, including Machine Learning (ML), generative AI (genAI), and advanced algorithms like GPT (Generative Pretrained...

Server-to-server (S2S) tracking is a methodology for tracking user interactions and transactions that takes place between servers, rather than traditional client-side tracking in the user’s browser. This approach offers several advantages, including increased data accuracy, better user privacy protection, and more efficient integration of various marketing tools. Why Server-side Tracking is...

Marketing distribution, often referred to as distribution strategy or distribution channel, is a key component of the marketing mix that concerns the way a product is delivered from the manufacturer to the final consumer. In today’s global business environment with ever-changing customer needs, the right distribution strategy is essential for market success. 1. What is Marketing...

In today’s complex business environment, understanding channel flows in marketing channels is essential. Channel flows refer to the various tasks and functions that must be accomplished to get a product or service from the manufacturer to the consumer. These flows are crucial for maintaining smooth and efficient operations within distribution channels. Flow of Goods and Services The...

Although PPC advertising is generally regarded as the most effective way of advertising, it may not necessarily be the ideal choice for every project. A significant factor in success is the campaign setup, experience with its optimization, and knowledge of online marketing as a whole. But what if, even when all these points are met, it doesn’t make sense? How Do PPC Campaigns Work? To...

In today’s digital age, online advertising has become an indispensable tool for promoting products. With a wide array of tools available, beginners might find it challenging to navigate the entire landscape. Therefore, we provide a guide to help you understand the basics of online advertising and offer a step-by-step approach to get started. What Does Online Advertising Entail? Before...

If you are considering creating a new website using the WordPress content management system, we have created an overview for you explaining why to use WordPress instead of its competitors like Wix, Webnode, Shopify... Today, we have prepared 20 reasons why you should choose WordPress for creating your website: Why Use WordPress? 1. WordPress...

Google Sheets vs Excel If you are deciding which program to use for editing spreadsheets, Excel will surely come to mind first. The second popular option is Google Sheets. Is it better to play it safe and use Excel or give the new giant Google Sheets a chance?We have created a complete comparison of both programs for you. By the end, you will have a clear idea of...