There has always been a lot of noise around brand building, demand generation, sales activation, and finding the right balance. The work of Binet and Fields, Dr. Grace Kite, and Tom Roach has emphasized the importance of considering both short-term and long-term effects when planning and executing advertising campaigns. This is crucial as it allows advertisers and brands to move from theory...

Do you ever feel like time flies when you’re having fun? It turns out that Google Consent Mode (GCM) was released in beta back in September 2020, which is peculiar for many reasons. The main one is that it still partially feels like it’s in beta form. Firstly, it has suffered from the recent trend of semi-informative yet somewhat mysterious guides from Google’s support,...

Earlier this month, Google announced new search features set to be released in the European Economic Area (EEA). These changes are part of Google’s efforts to comply with the European Union’s Digital Markets Act (DMA). Significant changes and additions include: Rich carousel-style results for travel-related search terms, such as “hotels near me”. “Aggregator units” that display links to...

Where Will My Ads Appear? Ads in Apple search offer tremendous potential for reaching engaged users directly in the App Store. There are four primary ad placements available: Today Tab, Search Tab, Search Results, and Product Pages. Today Tab The Today Tab is a premium ad placement visible upon opening the app store, fully viewable when users first arrive. Recently, an...

In Recent Years, CPC Rates in Google Ads Have Steadily Increased Ongoing antitrust cases by the U.S. Department of Justice (DOJ) against Google highlight some concerning practices that may be contributing to this trend. These cases include: ·      Inflated Prices – Google allegedly manipulates ad auctions, driving up prices, impacting both advertisers and...

TikTok, already regarded as a search engine among younger generations, is now appearing in Google’s organic search results with its short video content. With recent updates to Google’s algorithm, we have started seeing increased visibility of social platforms like Reddit in organic search, and the same is happening for TikTok. Initially, when TikTok began appearing in search results, users...