Where Will My Ads Appear?

Ads in Apple search offer tremendous potential for reaching engaged users directly in the App Store. There are four primary ad placements available: Today Tab, Search Tab, Search Results, and Product Pages.

Today Tab

The Today Tab is a premium ad placement visible upon opening the app store, fully viewable when users first arrive.

Recently, an update was made to allow custom product page assets to animate in the background.

Every week, over half a billion people start their journey in the app store, making this ad placement an excellent opportunity to increase awareness. It is ideal for launching content, special events, and seasonal promotions and is the most expensive ad placement available.

Search Tab

The Search Tab allows you to reach users as they begin searching for apps to download. Before a user starts searching, you can capture their attention by appearing at the top of the “suggested apps” list.

This provides an excellent opportunity to increase awareness and drive app downloads.

Search Results

Search Results reach users when they are searching for apps to download.

When a user searches in the App Store, your ad can appear at the top of the search results, similar to Google ads!

Primarily, this helps drive downloads by targeting users who are ready to convert; this placement has a very high conversion rate.

Product Pages

Product Pages reach users who are browsing other pages in the app store. Ads appear at the top of the “You Might Also Like” list to users who have scrolled to the end of other product pages.

This targets users who have demonstrated they are in the consideration stage, as they are exploring apps and gathering information to help them decide whether to download.

What to Do Next

Before launching your Apple search ads, it’s essential to decide which placement is right for you. Each placement has its benefits that need to be carefully considered.

Want to spread awareness? Today Tab would be a good start.

Are conversions the main goal of your campaigns? Search Results is the right placement for you.

If you need support in finding the right approach, feel free to contact us.