Advanced Conversion Tracking Solutions for Google Ads and Beyond
Track your CLTV/CAC ratios accurately with advanced tools like conversion scoring, API integration, non-consent conversion tracking, and the new customer flag.
Tracking Architecture
Unlock the full potential of your advertising campaigns with precise and sophisticated tracking mechanisms. Our tailored solutions go beyond standard setups, ensuring you capture every conversion accurately and optimize your marketing efforts for maximum ROI.
How It Works
Conversion Scoring and CLTV
Gain deeper insights into your campaign performance with our advanced conversion scoring system. We assign calculated values to each conversion based on customer behavior, purchase value, and campaign attribution. This allows you to identify high-value actions and prioritize resources effectively
Real-Time Data
Seamlessly integrate your systems with Google Ads API and other platforms for real-time conversion tracking. Our automated processes upload calculated values, GCLIDs, and enhanced conversion data daily, ensuring accurate and up-to-date reporting.
New Customer Identification
Easily distinguish between first-time buyers and returning customers with our New Customer Flag. This feature enables precise audience segmentation, allowing you to refine your marketing strategies and maximize customer acquisition.
Offline Conversion Tracking
Connect your offline sales with online campaigns. Using tools like hashed customer data and GCLID matching, we ensure your offline conversions are accurately attributed to the right campaigns, giving you a complete view of your marketing impact.
Custom Attribution Models
Go beyond basic tracking with custom attribution models. Whether it’s last-click, first-click, or data-driven attribution, we provide tailored solutions to ensure every touchpoint in your customer journey is accounted for accurately.
Update and refine conversion
Utilize our advanced tracking setup to generate actionable reports. Update and refine conversion data within 24 hours, incorporating changes like cancellations or order value adjustments. This ensures your campaigns are always optimized for the best results.
Why work with us
Advanced tools like conversion scoring, API integration, non-consent conversion tracking, and the new customer flag provide precise insights, enabling smarter budget allocation, better audience targeting, real-time optimization, and holistic campaign measurement. These features streamline operations, boost ROI, and give businesses a competitive edge.
Delivering the Tech Industry's Best to Every Client
We empower clients to leverage data and AI, modernize core technologies, develop new digital businesses, and drive growth.
Contact us
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