What Is the Most Difficult for Companies Preparing to Operate Online?

Online marketing is not a simple topic. We have been in the field for many years and are still learning new tools and tactics. If you are asking the question, "What is the most difficult part of marketing?" We hope to help you today!

When you spend a lot of time online, you realize that the only way to stay up-to-date and proficient is to keep learning new skills. Your ability to learn new tools and digital marketing tactics will improve the better you understand the basics. This part is not difficult but is very important.

The longer you work in marketing, the more you get to the basics. This process is slow but absolutely crucial.

The foundation of digital marketing is to get to the core of all marketing, to the simplest rules.

What Is the Foundation?

It is always about the client and their satisfaction. Right now, I am writing this blog post for our website. After publishing the post, I share it on social media. Then I launch an advertising campaign for this article. I check my analytics to see the numbers it produces.
None of these factors matter if I forget that there is a real user behind the screen who will read this article.

What Is the Most Difficult Part of Marketing for Companies?

We need to realize that talking to someone through the internet is the same as talking to them in real life. There is a big difference between trying to sell something to someone in real life and on the internet. Marketers tend to be much more aggressive online than in real life.
The best marketers in the world behave the same online as they do in the real world. This is extremely simple but also hard to master. This is what makes you a real marketer. For example, a YouTuber with millions of subscribers should talk in front of the camera as if they were talking to a viewer standing right in front of them. It is so easy to forget that the content we create is for real people who connect with us through the internet on a very personal level.

Numbers Aren't Everything!

Numbers can overwhelm us. For example, Google Analytics, various statistics, revenues, etc. We often forget to put the user first, which is the hardest part of marketing. Simply put, the hardest part of digital marketing is constantly remembering that there is a real person of flesh and blood for whom we are creating content.

As you become more experienced in marketing, you will more often remember that everything you do in marketing is just a means to connect with the customer. The technologies through which you reach real people are not as important as the customer/user experience itself. Technology is just a means to an end. If you prioritize technology and development over customers, it's time to make a change.

How to Do Marketing:

• Write an article that helps, educates, or engages people and makes them give you a chance.
• Write posts that make people feel like you are sitting next to them, telling them an interesting story.
• On social media, build a strong base of followers, try to be human, and build a relationship with your audience. Your subscribers will appreciate your authenticity. Behave the same way as you would if you were talking in front of people.
• Emailing – Try not to be annoying, write targeted emails. Send people offers or newsletters only if you have evidence of their interest.
• As an analyst, try to get better insights from the data you collect. Remember that whatever you do, you do it for real users, and technology is just a means. If you have great technology but forget about the users, you won't get results.
• As a developer, try to create functional and simple user interfaces. Look at programming not from the developer's perspective but from the user's.

What Doesn't Marketing Work Without?

Marketing works because people are on the internet. If you don't have people, you don't have marketing. Without people, your ad won't get any clicks, your landing page won't get any email addresses, your blog won't have readers, your emails won't be opened, and your videos won't get any views.

It is a simple concept but difficult to master. Just like in our lives, the simplest things are the hardest to master.